Not every person who mentions your brand on social media will tag your page directly. As a social media manager, you need to strike a balance between posting fun and exciting content and answering the customer service questions that pop up in the comments section. Instead, the first place they visit is the company’s social handle. Today, people hardly call a company to get customer service matters fixed. Your timely response to them could make a difference in retaining loyal customers. When you post content on your brand's social media page, your audience is putting their effort to reach out to you, and hence you need to return the favor. Image Source: Anthony Yepez, Head of Social Media & Community at This helps you in knowing what not to do for the betterment of your brand. But, at the same time, it is beneficial to see when content is not generating any engagements. Of course, it’s exciting to see when your content has been a success. This is one of the favorite parts of being a social media manager. Keep your content calendar fluid and open to change, allowing you to insert timely content as and when required and relevant. Everyone is watching what you are posting on social media, so you need to be extra careful.Įnsure that all social media messages are designed according to the platform and are cohesive in terms of your brand’s core message. Next, you need to check for grammatical errors, spelling mistakes, and tone while posting, and you can’t let anything slip. Hence, you need to be highly aware of what’s going out on your social media page today.įirst, double-check your social media calendar for peak time and confirm if the posts have been scheduled at the best time. Take a look at the social media calendarĪs a social media manager, you remain the frontline for anyone who wishes to come in contact with your brand.
To avoid scrolling through your inbox for an endless amount of time, set a time limit, say 20 minutes, and go through the most important emails first. You might also need to connect with stakeholders and upper management through email to share updates on your marketing efforts along with necessary reports. Hence taking care of their needs first thing in the morning is simply a practice of good customer service. While most of your team communication occurs through messaging services like Slack, email still remains the top business communication tool for people outside your organization.Īs a social media manager, your customers matter to you more than anything else. Morning Routine Of A Social Media Manager Set time for checking emailsīegin your day with a nice cup of coffee and a leisurely stroll through your inbox.
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You can directly jump to a section of your choice or keep scrolling.Ĭlick here to download detailed infographic on tips to schedule your day as a social media manager. Productivity Tips For A Social Media Manager.Evening Routine Of A Social Media Manager.Afternoon Routine Of A Social Media Manager.Morning Routine Of A Social Media Manager.This guide will walk you through a balanced routine to manage your busy social day, along with supercharged tips to increase your productivity and do more in less time. So as a social media manager, how do you balance your hectic day without disturbing your work-life balance?
You work in a field that is constantly evolving and requires detailed research and thought. There are a bunch of tasks lined up for a social media manager, including analytics and strategies behind them. In addition, you have the responsibility and liability of speaking on behalf of your brand.Ī social media manager is authorized to create genuine and authentic values of a brand, which takes time and effort. Your role is cut across several departments, right from marketing to sales. You remain the crux of the brand and create strategies that cultivate an engaged audience and drive accurate results for your brand. Hence as a social media manager, you don't just have to be ok with your schedule you need to thrive on it. It doesn’t matter what time of the day or week you work there’s always more to do.įor the majority of brands, social media remains the first touchpoint with their potential customers. So, it feels like a social media manager's job is never done. With the latest trend always on the roll, the strategies, processes, and analytics have to be revisited time and again. Social media moves at an astronomical pace.
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